What is On-Page SEO?
The method of optimizing web page content for search engines and visitors is known as on-page SEO (sometimes known as “on-site SEO”). Title tags, content, internal links, and URLs are all common on-page SEO techniques.
This is distinct from off-page SEO, which focuses on signals that occur outside of your website (for example, backlinks).
1. Be relevant
On-page SEO, which entails aligning your content with search intent, is likely the most important aspect. If you don’t provide searchers what they want, you’ll have a hard time ranking.
Because no one knows search intent like Google, the best place to start is by looking at the top-ranking results for the three Cs of search intent:
Type of content
Format of the content
Aspect of the content
This topic was briefly discussed in our keyword research guide. But, again, connecting your content with aim is crucial, so we’ll go a little farther here.
1. Content type
Blog entries, products, categories, landing pages, and videos are the most common content types. The top-ranking results for “black maxi dress,” for example, are all ecommerce category pages from well-known stores.
2. Content format
The most common content formats for blog entries include how-tos, listicles, news articles, opinion pieces, and reviews.
Aside from those from apple.com, every result for “force restart iPad” is a how-to instruction.
You should do the same to have the best chance of ranking for either of these keywords. Trying to rank a listicle when people are looking for a how-to guide will be difficult.
The SERP, like content type, isn’t always as clear-cut as it appears in the instances above.
Take a peek at the top-ranked pages for “how to gain more youtube followers.” The number of blog articles in how-to and listicle styles is very evenly distributed.
Because “how to” is in the target term in this case, it’s probably the best option. It’s worth mentioning, though, that there isn’t a clear solution. Everyone has a distinct perspective on things, so you could go either way. For our post about how to obtain more YouTube subscribers, we went with the listicle format because it seemed like a better fit for the advice we intended to give.
Include your keyword in the title
Just keep in mind that using the precise term in your title, rather than a close alternative, may not always make sense. The headline of this essay, for example, is “How to Outsource SEO (Simple Framework),” yet the main target term is “seo outsourcing.”
It’s also crucial to maintain your titles natural-sounding, so utilize conjunctions and stop words as needed.
Use short, descriptive URLs
Short and descriptive URLs help searchers to understand what a page is about before clicking.
For example, look at these two URLs:
Both pages are about the same thing, but that isn’t obvious from the URLs. Only the second URL tells you what the page is about, which makes for an arguably clearer and more clickable result in the SERPs.
Optimize your title tag
The simplest approach to make one is to use it as the title of your page or article. This is how we write almost all of our blog entries. The title and title tag of the post above, for example, are identical.
However, there are situations when changing things up a little makes sense, such as when your title is excessively long. Long title tags are truncated by Google in search results, just like URLs.
Write a compelling meta description
Although meta descriptions aren’t used to determine rankings, they are nevertheless crucial because a compelling description can lead to more clicks and visitors.
To quickly write a compelling description, use these guidelines:
Extend the scope of your title tag. Include any USPs that you didn’t have room for in the title.
Match the intent of the search. Increase your focus on what people are looking for.
Make use of energetic voice. Directly address the searcher.
Be succinct. It should be no more than 120 characters long.
Make sure to include your keyword. Words and phrases that are closely connected to the query are bolded by Google.
Spending too much time generating meta descriptions is a waste of effort, as they are rather irrelevant in the overall scheme of things.